# Case acceptance rate in dentistry Short answer: Case acceptance in dentistry is the share of recommended treatment that patients agree to go ahead with, measured by the number of treatment plans or by their value. Practices usually track it as a rate over a month or a quarter. ## Why does case acceptance matter for a practice? It sits between diagnosis and revenue. A dentist can find the right treatment for each patient in the chair, and the practice still stands still if most plans end with a polite maybe. In an implant practice the stakes per plan are higher. A full-arch plan is a large decision that often involves financing, a partner at home and a second consultation, so the gap between presenting it and hearing yes can be weeks. "I'll think about it" may be the most expensive sentence in dentistry. ## How do you calculate case acceptance rate? There are two common versions. Count-based acceptance divides plans accepted by plans presented. Value-based acceptance divides the fees accepted by the fees presented. Pick one, define what accepted means (signed, booked or started), and keep it the same every period. > Example > > Treatment plans presented in the quarter: 120 > > Plans accepted (signed): 78 > > Count-based acceptance = 78 ÷ 120 × 100 = 65% > > Fees presented: $410,000; fees accepted: $205,000 > > Value-based acceptance = 205,000 ÷ 410,000 × 100 = 50% The gap between the two numbers is the useful part. In the example, patients said yes to most plans and no to the biggest ones, which points at cost, financing or the way large plans are presented. A car mechanic tracks the same thing without giving it a name. Of the quotes handed over at the counter, how many became booked jobs, and were the big ones the ones that got away? ## How is case acceptance different from unscheduled treatment? A plan can count as accepted and still never reach the schedule, which is why some practices only call a plan accepted once its first appointment is booked. Whichever definition you use, the [unscheduled treatment](https://agentblue.io/glossary/unscheduled-treatment) list is where accepted plans wait for a date. The honest catch: acceptance rates are easy to flatter. Presenting fewer, smaller plans lifts the percentage while patients get less of the care the dentist recommended, so read the rate next to the total treatment presented. ## Frequently asked questions ### What is the average dental case acceptance rate? We could not find a recent public figure from a dental association or a peer-reviewed study that we would stand behind, and widely shared numbers often trace back to vendors. Compare your practice with itself, quarter by quarter, using one definition. ### Should accepted mean signed, booked or started? Booked is a sensible middle ground for most practices: signed plans can still stall, and started treatment lags by weeks. Whichever you choose, write it down so everyone counts the same way. [See treatment plan follow-up for dentists](https://agentblue.io/industries/dental/treatment-plan-follow-up) ## Related terms - [Unscheduled treatment in dentistry](https://agentblue.io/glossary/unscheduled-treatment): Unscheduled treatment is dental work that a dentist has diagnosed and explained to the patient, which has no appointment booked to carry it out. Practice management software usually tracks it in a report with the same name. - [Patient lifetime value](https://agentblue.io/glossary/patient-lifetime-value): Patient lifetime value, often shortened to LTV, is the total revenue a typical patient brings a clinic over the whole time they stay a patient. It helps a clinic judge what a new patient is worth and how much effort keeping one deserves. - [Patient acquisition cost](https://agentblue.io/glossary/patient-acquisition-cost): Patient acquisition cost is the total a clinic spends on marketing and sales in a period, divided by the number of new patients who had a first visit in that period. It answers one plain question: what does a new patient cost us? Source page: