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Notes for people who run clinics

Sample messages, follow-up methods and honest limits for med spa and dental practice owners, written to be used the same week you read them.

Who writes these posts?

I do. I am Rafe Mirza, the founder of AgentBlue, and I write about the unglamorous parts of running a clinic: the treatment plans that never get booked, the members who stop coming in, the follow-up that slips when the desk is busy. Each post picks one problem and gives you something you can try this week.

How are the posts written?

The method comes first and the working is shown. Figures come only from named, dated public sources. Stories, names and messages made up to show a point are labelled as examples, so you never mistake one for a real patient or a real result. Each post also says when its advice does not apply. For longer, step-by-step reading, see the guides.

Where does AgentBlue come in?

At the end of a post, briefly and by name. Everything before that works by hand, whether or not you ever talk to us.

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