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On this page
- What is lead follow-up for a med spa?
- Why do med spa leads go cold, and what does that cost?
- How does lead follow-up work in a med spa day?
- How does it handle Instagram and Facebook leads?
- What about medical questions, night-time leads and requests to talk?
- What does lead follow-up plug into at a med spa?
- Frequently asked questions
Lead follow-up for med spas that turns paid ads into consults
Written and reviewed by Rafe Mirza6 min read
Picture a familiar week. A new laser hair removal ad goes live on Sunday, and by Tuesday morning the inbox holds a few dozen form fills. Your coordinator gets through a handful of them between clients.
The rest are still waiting on Thursday, which in ad-lead years is roughly a decade.
Nobody did anything wrong. There just was nobody available at the moment those people were keen.
- A lead comes in
- A reply goes out quickly
- It qualifies gently
- It offers a consult
- Quiet leads get a follow-up
What is lead follow-up for a med spa?
Short answer: it's replying to new enquiries from ads, forms and social messages while the person is still interested, answering their first questions and booking a consult. For a med spa that mostly means making the most of leads you have already paid for.
On chat and form enquiries, the average time for our AI to answer a new lead is under 90 seconds. It says it is an AI, asks one useful question and offers real consult times.
Follow-up is the second half of every campaign. The ad has done its job once the form arrives, and everything after that is yours. It decides what the ad really cost.
Picture two shops on the same street. In one, somebody says hello the moment you walk in; in the other, the staff keep restocking shelves. The prices match, and you already know which till is busier.
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Why do med spa leads go cold, and what does that cost?
Ad leads cool quickly. Someone filling in a form for body contouring at lunch is often filling in two or three others at the same time, and the spa that replies with a useful answer and a time tends to get the consult request turned into a booking.
The cost is easy to see on your ad dashboard. An unanswered form is ad spend with nothing to show for it, and slow replies make each campaign look worse than it was. When Instagram and Facebook leads go cold, the platforms still send the invoice.
Ad platforms are very good at sending leads and very relaxed about whether anyone answers them.
Lead quality gets blamed for a lot of this. Sometimes the leads really are poor, and sometimes they were keen at nine at night and cold by the next afternoon. A quick, specific reply is how you find out which. Either answer is useful, because it tells you whether to fix the ad or the inbox.
Example
- Leads from ads last month: ___
- Leads that got a reply the same day: ___
- Consults booked from those leads: ___
- Your cost per lead from the ad platform: ___
How does lead follow-up work in a med spa day?
A lead comes in
From a social lead form, a website form, a chat or a text, at any hour.
A reply goes out quickly
The AI answers chat and form enquiries in under 90 seconds on average, says it is an AI and refers to the treatment the person asked about.
It qualifies gently
Which treatment, which area, any timing and whether they've had it before. No pressure, and no medical questions.
It offers a consult
The consult request becomes a real booking on the provider schedule, made straight into your med spa booking system.
Quiet leads get a follow-up
No reply? A couple of friendly follow-ups go out over the next few days, and then it stops.
Instagram and Facebook leads, website forms and texts all land in one queue, so nothing depends on who remembered to check which inbox. Your coordinators start the day with booked consults and a short list of threads that need a person.
How does it handle Instagram and Facebook leads?
Social leads behave differently from phone calls. They arrive with one treatment in mind, often from a specific ad, often late at night, and many have never heard of you before today.
So the first reply refers to what they asked about, such as the laser hair removal series in your ad, and answers the obvious questions about how sessions are spaced, what it feels like and when they could start, all from information your provider approves. Then it offers a consult. Package details and pricing are shared only in the way you have approved.
Body contouring is a bigger decision, so its follow-up is slower and gentler, with more room for questions and a clear handoff to a coordinator. Botox and filler leads sit in between: quick to book, and often keen to know who the injector is.
Some ads promote a membership or package instead of a single treatment. Those leads want to know what is included and how often they would come in, so the reply explains the offer in your words and invites them to a consult to see whether it fits.
Someone who clicked an ad at midnight is rarely ready for a phone call at eight.
What about medical questions, night-time leads and requests to talk?
- If someone asks whether they are a good candidate for a treatment, that question belongs to your provider or medical director. The AI hands it over and makes no promises about results.
- Instagram and Facebook leads that land at midnight get a reply then, since the AI answers 24/7, with a couple of consult times to sleep on.
- Want a human? During opening hours a coordinator picks up the thread, with everything the lead already said in front of them.
- Price questions get the answer you've approved, and a consult request is offered either way.
- A lead who gives a wrong number or email is flagged, so your team can fix the record instead of chasing a dead end.
The honest catch: quick replies work with the interest your ads create. If an ad attracts the wrong people, you will simply find out sooner, and we will raise it when we go through your results.
What does lead follow-up plug into at a med spa?
Three kinds of connection: your lead sources (Instagram and Facebook leads, website forms and chat), your med spa booking system for the provider schedule, and your phone or text line for replies.
We confirm each one on the demo, along with which ad accounts you run and which coordinator owns handoffs.
- Each lead, its source and the full thread
- Consult requests booked, sitting on the provider schedule
- Leads by source and how many became consults, in the results we review with you
- Threads handed to a coordinator, each with a short note on what was asked
Frequently asked questions
How fast should a med spa reply to a new lead?
While they are still holding their phone. Our AI's average reply time on chat and form enquiries is under 90 seconds, and it can offer a consult in that same conversation.
Do you generate leads or run our ads?
No. We work with the leads you already get from your ads, website and social accounts, and help more of them turn into consults.
How many times will a med spa lead be followed up?
We agree it with you. Typically a quick first reply, a couple of follow-ups over the next few days and then a pause, so nobody feels hounded.
Can it answer questions about the treatments in our ads?
Yes, from the information you approve for each treatment. Anything medical goes to your provider.
What happens to leads that come in overnight?
The AI answers 24/7, so they get a reply and can book a consult straight away. Your coordinators see each conversation in the morning.
What if a lead lives too far away to visit?
The AI asks where they are early on. If they are too far away, it says so kindly and your team sees the thread, so nobody loses a consult slot to it.
Will a new lead know the reply came from an AI?
Yes. The very first reply says it comes from an AI. Anyone who would rather deal with a person is passed to your coordinators during opening hours.
How soon could replies to our ad leads begin?
Live in about 2 weeks after we receive access to your systems. That includes your ad lead forms, and we handle the connections.
Want to see how your next ad lead would be answered?
Ask Sophia, our AI assistant, how a midnight laser enquiry from your ads would be followed up at a med spa like yours.